This Girl Can is a national campaign developed by Sport England that encourages and celebrates women in exercise. This Girl Can is delivered in partnership with a wide range of organisations to address the persistent gender gap,as research shows more men play sport than women at every age. There is a lot of synergy with the This Girl Can Campaign and the ethos of Full Figured Fitness. I love the advert wow!
The campaign was launched after a recent study by Sport England found:
- 75% of women are put off exercise for fear of what others may think
- Women said they fear being judged over appearance, ability and concerns from mothers that people will think they are putting themselves first
- Two million fewer women than men take regular exercise in the UK
Jennie Price, Chief Executive of Sport England was interviewed by Daily Mail and said: We had to get to the bottom of what’s holding them back. We found out by talking to women of all ages up and down the country that what’s stopping them.’
The study found the fear of judgment is greater than women’s self-confidence. The campaign focuses on women of every size and ability and building confidence as a way of challenging fear of judgment.
Sport England maintains: ‘This Girl Can is a sassy celebration of active women everywhere and proves that whatever our size, ability or previous experience, sport can be a fun and enjoyable part of our lives.’
Recently the This Girl Can team asked each London borough to nominate groups/ organisations or a provider who is doing outstanding work in the borough that: ‘does a great job in breaking down the fear of judgment barrier, recruit, welcome women and girls to venues/sessions, and get women and girls to enjoy being active in their own way.’
The London Borough of Hammersmith and Fulham nominated Full Figured Fitness as a provider who is championing the drive to encourage the inclusion of women of every size and ability in sports and physical activities.
The great news is that Full Figured Fitness has been selected to go forward and represent the Borough of Hammersmith and Fulham and partner with the ‘This Girl Can’ campaign.
Sport England has stated they want to work with service providers/ organisations to learn about how they get girls to their activity/sessions and how they keep girls engaged. They plan to use and celebrate their great practice to educate and excite others.
The campaign has gained a lot of public interest with 13 million views online.
For more information about Sport England and This Girl Can click HERE
If you or your organisation would like to find out how to get involved, access marketing materials or learn more about the This Girl Can campaign click HERE to register.
For more information about the background to the study read and interview with the Daily Mail HERE
Exciting news full Figured Fitness in partnership with London Sport will be celebratng the London launch of the This Girl Can campaign and International Women’s Day by hosting and event EVERY WOMAN a FREE Health and Fitness Fair & Fulham Library.